• by Ray Schultz , 2 hours ago

Retailers have heard the cry of consumers that they’re tired of holiday marketing messages — up to a point. 

Of the brands polled by Square and Wakefield Research, 32% say they won’t send any marketing emails at all this holiday season. 

But 67% of consumers report being overwhelmed by marketing messages during the holidays.  

Despite that, Square found from its own data that there was a 47.5% spike in marketing emails the week prior Thanksgiving versus last year, and a 39% increase the week of Thanksgiving itself. 

Meanwhile, 63% of consumers crave information on discounts, and 47% of retailers agree this is important.

Second on the list is input on new products, with 31% of consumers saying they want such messaging, and 31% of retailers agreeing with them.  

In addition, 31% of consumers want information on safety protocols, and 33% of retailers go along with that. 

Of those polled, 331% or retailers feel business information such as store hours and locations is a priority, compared to 23% of consumers. 

And 24% of consumers feel input on shopping procedures is important. compared to 27% of retailers.