Brand partners and media agencies can purchase the premium inventory on Dazn as 'Programmatic Guaranteed'. This combines the certainty of reservations – guaranteed appearance on the best quality live inventory – with advanced programmatic insights and decisioning.
Dazn plans to enter new markets in 2021 following the launch of the new setup in the DACH region. It is also expanding its media division, which is now the point of contact contact for media agencies, brands and sports betting providers. Haruka Gruber has been appointed to lead the media business in Germany, Austria and Switzerland in the newly created role of Vice President Media. Grube has served Dazn in various roles since 2016.
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