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Dazn expands ad sales in DACH with Google programmatic tools

Tuesday 8 December 2020 | 17:12 CET | News
Dazn has expanded its in-house marketing division to serve advertisers in the DACH region over its streaming platform. The company will market its advertising inventory through infrastructure provided by Google, including the integration of the Google Ad Manager 360 and Dynamic Ad Insertion technology. This enables Dazn to offer customers ad solutions such as digital advertising, tracking and targeting during its sports programming.

Brand partners and media agencies can purchase the premium inventory on Dazn as 'Programmatic Guaranteed'. This combines the certainty of reservations – guaranteed appearance on the best quality live inventory – with advanced programmatic insights and decisioning.

Dazn plans to enter new markets in 2021 following the launch of the new setup in the DACH region. It is also expanding its media division, which is now the point of contact contact for media agencies, brands and sports betting providers. Haruka Gruber has been appointed to lead the media business in Germany, Austria and Switzerland in the newly created role of Vice President Media. Grube has served Dazn in various roles since 2016.



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Categories: Broadcast & Satellite / Internet
Companies: Dazn / Google
Countries: Austria / Germany / Switzerland
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