After a blockbuster special of Das ka Dum yesterday (Dec 7), we’re back to our Q&A. Let’s hear it from Dr Bhaskar Das in the Dec 8 edition of Das ka Dum…

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Q. The all-important Q3 of 2020 will get over soon. Having seen over many decades of the festive quarter in the media, how would you say was this year vis-a-vis the various others from the past?

A. This is an unprecedented time for every business sector. So, any comparison with a period in the past would not be a fair comparison. What we are witnessing now is non-linear and pattern-interrupted ecosystem where extrapolation of past trend is a sure recipe for failure. This year surviving is more critical and get ready for thriving through a reimagined future.