A statement from Beam said Anaconda was the largest Australian business in this line, with 60 outlets nationwide.

“We are delighted to be working with Beam to offer a unique Australian innovation like ZOLEO to our customers before the holiday season,” said Anaconda business manager Camp & Hike, Damian Kennedy.

“We have seen strong demand for outdoor equipment, increasing with the relaxation of many COVID-related restrictions on movement. ZOLEO fits perfectly with the range of products we offer to millions of adventurous, knowledgeable shoppers who appreciate value and quality products to suit their lifestyle.

“More than ever, we’ll see record numbers of Australians heading to the great outdoors and ZOLEO will allow them to stay in touch with their loved ones and remain safe on land or water.”

Beam said the Anaconda deal was its third this month, following agreements with Kogan.com and Wesfarmers.

"Interest in ZOLEO is accelerating and the recent traction we’ve gained with our retail partners bodes well for sales of our innovative pocket-sized global messaging solution in 2021,” said Beam managing director and chief executive Michael Capocchi.

“Securing the deal with Anaconda means that ZOLEO is now offered in-store at leading outdoor and camping retailers in North America and Australia.”