National, 8th December: 2020 might have felt like a plot twist we didn’t see coming, but Tinder members didn’t write it off. In an unprecedented year, when faced with new obstacles, Tinder members adapted and got creative about how they connected. As of Match Group’s Q3 earnings, messages and use of the Swipe feature at Tinder are up double-digits versus the end of February.
While IRL was on pause, members took to Tinder to share 2020’s biggest cultural moments. Folks used Tinder to chat, meet, hang out and swap creative date hacks and shrugs (🤷), all while staying socially and physically distant. Tinder bios were a way for members to show who they are and what they care about, and profiles have never been more creative, dynamic, or revealing than they were in 2020. And though they were thrown more curveballs than ever, they still managed to unapologetically define their own dating rules.
Looking at a year’s worth of Tinder bios, the themes of creativity and resilience stand out. Here are the 10 most essential trends that happened on Tinder in 2020:
| Top 10 Trending Moments on Tinder in 2020 |
- Pandemic pick up lines took over Tinder. Mentions of ‘quarantine & chill’ took off in March, as lockdown woes inspired creative one-liners in the spirit of Let’s be like covid and catch each other or Wash your hands so you can hold mine.
- Masks became a dating essential. Members were “Down to mask up 😷 and meet up”, with mask mentions up nearly 2.5x by April 2020 and mentions for 😷 went up almost 5x by April 2020 from the beginning of the pandemic.
| 2020 Top Trending Emojis in India |
10 of the fast-growing emojis on Tinder that capture how we flirted and dated in 2020:
Methodology: All data above comes from Tinder profiles or aggregated Tinder app activity. Data was pulled from Jan – Nov 15 for both 2019 and 2020. Items cited in each list are in no particular order. ENDS
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