ThinkStock PhotosMumbai: Mumbai-based Luxury Fashion House, Purple Style Labs (PSL) will acquire the late fashion designer Wendell Rodricks resort wear label for an undisclosed amount. The label was launched his label in 1989.
In February, internationally-acclaimed fashion designer Wendell Rodricks had passed away in Goa at the age of 59.
“I was looking for a strong investor to revive and carry on the Wendell Rodricks brand and PSL is the perfect choice to use Wendell's DNA to carry on his legacy,” said Jerome Marrel, business and life partner of Wendell on the merger. “I am very happy that the operations have already started. This business deal will help me move on with Wendell's dream project, the Moda Goa Museum & Research Centre.”
Along with pioneering the idea of resort wear, Rodricks also advocated eco-friendly fashion and was known to have revived Kunbi - the traditional saree of Goa.
“We are honoured to have been given the task to carry on the legacy of Wendell Rodricks,” said Abhishek Agarwal, founder of Purple Style Labs. “At PSL, we believe that Indian fashion deserves to get recognition at a global luxury retail platform and this association will definitely help us in achieving our mutual goal.”
Schulen Fernandes, who started her career with Wendell and rejoined him in 2016 as the Design Head would continue in the same role for the brand.
An alumnus of IIT Bombay, Agarwal founded PSL in 2015. Later the company had acquired Pernia’s Pop-Up Shop, a multi-designer E-commerce platform and subsequently converted into an omnichannel brand by launching concept stores Mumbai, Delhi, Bengaluru, Kolkata and Hyderabad. Last year, the company had also opened its first overseas store in Mayfair, London.
In February, internationally-acclaimed fashion designer Wendell Rodricks had passed away in Goa at the age of 59.
“I was looking for a strong investor to revive and carry on the Wendell Rodricks brand and PSL is the perfect choice to use Wendell's DNA to carry on his legacy,” said Jerome Marrel, business and life partner of Wendell on the merger. “I am very happy that the operations have already started. This business deal will help me move on with Wendell's dream project, the Moda Goa Museum & Research Centre.”
Along with pioneering the idea of resort wear, Rodricks also advocated eco-friendly fashion and was known to have revived Kunbi - the traditional saree of Goa.
“We are honoured to have been given the task to carry on the legacy of Wendell Rodricks,” said Abhishek Agarwal, founder of Purple Style Labs. “At PSL, we believe that Indian fashion deserves to get recognition at a global luxury retail platform and this association will definitely help us in achieving our mutual goal.”
Schulen Fernandes, who started her career with Wendell and rejoined him in 2016 as the Design Head would continue in the same role for the brand.
An alumnus of IIT Bombay, Agarwal founded PSL in 2015. Later the company had acquired Pernia’s Pop-Up Shop, a multi-designer E-commerce platform and subsequently converted into an omnichannel brand by launching concept stores Mumbai, Delhi, Bengaluru, Kolkata and Hyderabad. Last year, the company had also opened its first overseas store in Mayfair, London.
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