Vodafone Italia has launched a new ‘winback’ promotion called Vodafone Special 100 Digital Edition to persuade former customers to return to the operator. According to Mondo Mobile Web, the operator is contacting selected former clients to offer them 100GB of data at 4G speeds plus unlimited calls and SMS for EUR 9.99 a month. Activation fees and the SIM card are charged at 1 eurocent.
The offer also includes free membership to the operator’s ‘Happy Black’ loyalty programme, normally costing EUR 1.99 a month and Vodafone commits to guaranteeing the price for at least 24 months, added the report.
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