Nordic Entertainment Group (NENT Group) said it has secured the exclusive rights to show UEFA Champions League, UEFA Europa League and UEFA Europa Conference League football in Estonia, Latvia and Lithuania from the 2021/2022 season up to and including the 2023/2024 season. NENT will launch its Viaplay streaming service in the three Baltic countries on 09 March 2021 as the next step in its expansion.
Viaplay will launch in the Baltic countries with a single package (including sports) priced at EUR 9.99 per month. NENT has already secured the exclusive Baltic rights to Formula 1 motorsport, NHL ice hockey and Bundesliga football.
Over the next five years, streaming penetration in the Baltic countries is expected to grow from 15 percent of households to up to 50 percent, with the number of subscriptions showing a compound annual growth rate of up to 40 percent.
Earlier this year, NENT Group extended its exclusive rights to show the UEFA Champions League in Denmark and acquired the Swedish, Norwegian and Finnish rights to the UEFA Europa League and UEFA Europa Conference League until 2024.
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