By A Correspondent

Pad Integrated Communications has developed a campaign for Aha, the OTT platform. The promotional film is titled ‘Orange Is The Colour Of Entertainment | aha Everywhere’.

Said Gautam Reddy, CEO, Pad Integrated Communication: “In less than eight months since its inception, Aha has seen a staggering rise of 5 million downloads and 18 million unique viewers and that is what we wanted to celebrate. The phenomenal rise of the platform by showcasing how the states are turning orange – the colour of Aha which depicts 100% Telugu entertainment felt the right way. The film has the essence of Aha’s true story – how quickly they took over the regional market.”

Added Ramu Rao Jupally, Promoter, Aha: “At Aha, we seek to serve audiences of all age-groups across the globe. Through our 100℅ Telugu catalogue, we want to offer entertaining, relatable, and captivating content – and our brand anthem reflects on our aim to be a wholesome family entertainer. And the fact that within a few months, we have recorded 7 million downloads and 20 million unique visitors, further testifies our growth in terms of engagement, time spent, and subscriptions.”

Sharing his thoughts, Ajit Thakur, CEO, Aha said: “We are excited and grateful for the tremendous response that we received from our Telugu-speaking audiences across the country. Our main objective through the brand anthem is to showcase the excitement and celebration amongst our viewers with Orange becoming the new colour of entertainment.”