It also provides farmers access to key information such as daily crop prices, agricultural news, tips on eight major staples in Thailand: rice, maize, vegetables, durian, mangosteen, longan, citrus and mango. Content is geo-localized to meet the needs of farmers in Thailand’s major regions and there are sections within to support farmers groups with specific interests such as farm certification, logistics and marketing. The content is supported by experts from the Department of Agriculture Extension under the Ministry of Agriculture and Cooperatives, the Rak Ban Kerd Foundation, and Yara Thailand.
Dtac also reports that, since the platform’s soft launch in August, Kaset Go topped 150,000 downloads and attracted more than 100,000 registered users. Dtac and Yara Thailand are now planning Kaset Go’s next phase of development, which will include information on 44 more crops and key features such as weather warnings, disease alerts, market price benchmarking. There are also plans to extend further to other value-added services such as farm equipment, insurance and finance.
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