Promisewala Dabba: HDFC Life launches crowdfunding initiative for the Dabbawalas of Mumbai

NEW DELHI: HDFC Life along with Ketto India has initiated a nationwide campaign - to support the Dabbawalas of Mumbai during the lockdown. The century-old community of tiffin deliverers have been one of the most affected by the pandemic and the subsequent lockdown, suffering tremendous losses.

With rail transport at a standstill in Mumbai as well as shut down of commercial workplaces, the Dabbawalas were forced to retreat to their hometown and switch to agriculture and other alternate sources of livelihood. In the light of this situation, HDFC Life joined hands with Ketto India to deliver a Promisewala Dabba to the Dabbawalas, that is, a ration supply kit for every family. Each kit consists of basic essentials – staples such as rice, dal and wheat, condiments and spices, sanitation and hygiene items, etc. The goal of this initiative is to reach out to the entire community with the help of a nationwide crowdfunding campaign.

The campaign was initiated with a visit to the Dabbawalas’ very own hometown, Wajavane in Pune. As part of the next phase, HDFC Life and Ketto India have extended an invitation to the people of India to do their small part in making a further difference in the lives of these heroes who tirelessly ensure that fresh, homemade food is delivered to the people of Mumbai every single day.