Kolkkata, Dec 01 (UNI) YES BANK has re-energised YES Premia, unveiling a premium banking programme that offers personalised solutions focused on the particular needs of key consumer segments - from small business owners to salaried professionals and senior citizens.



Curated carefully to provide customised banking solutions that complement the lifestyles, indulgences and expectations of different consumer groups, the programme caters to all their financial and lifestyle needs through a mix of products, services, portfolio benefits and partnerships, making it a truly personalised solution for all consumers.



YES BANK will celebrate the launch of this enhanced program during ‘Truly Yours’ Week, from December 1 – 7, 2020 throughout the Bank’s network of branches across India, with several customer-centric programs and partnered activations through dealer, OEM and bancassurance partners.



Speaking on the launch, Rajan Pental, Global Head – Retail Banking, YES BANK, said, “YES BANK is committed to providing customers with solutions which are customised based on micro-segmentation of their product interests, tastes and preferences. YES Premia demonstrates our resolve towards establishing a truly differentiated Bank, with our best-in-class technology and innovation capabilities as cornerstones to drive significant scale in our Retail Banking business. We believe that the value addition from the enhanced program offerings and exciting rewards will deliver a premium customer experience - in a way that is tailored to their preferred lifestyle.”



Recently, YES BANK launched the SMS Pay functionality in partnership with Worldline – in line with its commitment to support small and medium businesses in restarting their businesses.

The functionality enables merchants to accept contactless and remote payments from their customers.

Further, the Bank launched its all-new retail NetBanking, YES ONLINE - marking a key milestone in digital banking and online payments ecosystem at YES BANK.

UNI SJC