These include incorporating the DRI into INSKEN’s ongoing targeted modules and trainings, exploring collaboration on Maxis’ Digital Entrepreneurship Workshop, and digital services for the micro and SME segments. Maxis will also be sharing yearly updates of digital readiness in the country with the agencies through insights generated from the DRI to help them measure digital adoption rates in the country.
To get started, participants can take the DRI survey, which analyses three key pillars in business: Customer Satisfaction, Employee Productivity and Operational Efficiency. A formula determines the score for each pillar that tabulates a total score to gauge digital readiness – ranging from ‘Ready’, ‘Nearly Ready’, ‘Not Ready’ and ‘At Risk’. Along with personalised insights into their business, the final report provides competitor analysis, industry benchmarking as well as recommendations on the most suitable digital solutions for their needs. Companies can also opt to follow up with guidance from dedicated Maxis consultants.
Maxis collaborated with Vodafone on the DRI to use Vodafone’s experience with launching a similar Index in Europe that empowered small businesses to start their digitalisation process.
Maxis also reports that initial results from the DRI tool among 2,000 SMEs across the retail, manufacturing, transportation, hotel, restaurant and cafe (HoReCa), oil and gas, Government and GLC, and professional services industries, showed that 58 percent of Malaysian SMEs are categorised as ‘Not Ready’ in reaching its full potential in embracing digital technologies to a greater extent to reap the benefits in efficiency, productivity, customer experience and employee satisfaction.
The use of digital tools for customer engagement is still at a basic level with 61 percent using email and 40 percent using social media as main communication channels to customers. The DRI also showed that companies are most digitalised in the Efficiency pillar and least digitalised in the Customer Engagement pillar; while only 26 percent of SMEs in the transportation, manufacturing, trade, and oil and gas sector track their company's vehicles digitally.
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