The Mobile Marketing Association (MMA) announced the winners of the 2020 edition of the Smarties on 27 November.
Isobar India bagged the agency of the year with four Gold wins along with two Silver and Bronze each. Two of the Gold wins came for Kia Motors (Instagram Hijack, Rewind Kia). It also won a Gold each for Marks & Spencer India (M&S Bra Fit Challenge) and Estee Lauder (Geolocal Blockchain campaign).
Spotify India was awarded publisher of the year. The brand won three Gold along with two Silver and Bronze awards each. Two of the Gold wins came for Netflix India's 'Something for Everyone) and one was for Cadbury's 'Say It With Silk'.
Aditya Birla Capital won the marketer of the year title as well as ‘Best in Show’ with ‘What if you could #InteractWithTheFuture?’. The entry also won two Gold awards.
The brand of the year was Netflix India while the enabling technology company of the year was bagged by Affle.
Other Gold winners included MullenLowe Lintas Group (two), Madison Media, 22feet Tribal Worldwide, Whirlwind, Affle and Unilever.