Myntra onboards 200 fashion brands to help them tackle coronavirus impact

Walmart-owned firm integrated 1,200 physical stores during pandemic, is taking brands like Mango, Puma, Movado and ELLE jewellery across the country including tier-2 and tier-3 towns

Topics
Myntra | fashion brand | fashion retailers

Peerzada Abrar  |  Bengaluru 

With coronavirus pandemic impacting the physical retailers, Walmart-owned Myntra has become the most effective retail channel for fashion and lifestyle brands to connect with their consumers.

An increasing number of consumers are shopping online at a higher frequency. Myntra has on-boarded more than 200 brands during the pandemic and integrated about 1200 physical stores through its omni-channel model, said Myntra chief executive Amar Nagaram in an interview. “This is shaping the future of the industry, alongside offering deep and extensive data insights to the brands,” ...

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First Published: Fri, November 27 2020. 20:58 IST
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