By A Correspondent

Leading staff management solutions provider PagarBook has announced that it has signed on actor Akshay Kumar as brand ambassador till 2022. The goal of the ambassadorship is to drive visibility for PagarBook in its efforts to reach 10 million registered users by FY2021 and beyond progressively.

Said Rupesh Mishra, Co-founder, PagarBook: “We’re a very Bharat kind of a brand and we’re talking to small business owners who have come up their hard way. So, Akshay was an organic fitment for our brand in that sense. He also doesn’t have any kind of Godfather in Bollywood and he has reached this stature all by himself. So when Akshay endorses, it looks pretty simple and people think he’s someone like me.”

Added Sivaprasad K, Senior Vice President, Marketing and Sales, PagarBook: “Our ethos is focused on solving the most challenging problems faced by the SME sector. The goodwill of India, the common Indian, is something that we strive towards, and this is where there was great synchrony with Akshay”.