Goose Island’s Bourbon County Stouts return


Some Black Friday procuring objectives are crammed with foam and fermentation.

Each 12 months since 2010, beer lovers have lined up – some even camped out – at beer sellers across the U.S. on the day after Thanksgiving to grab up the Chicago-based Goose Island Beer Co.’s bourbon-barrel aged unique Bourbon County Brand Stout and extra flavored beers.

“As far as we know, it started the whole craze of people enjoying lining up to buy beer,” stated Goose Island president Todd Ahsmann. “Now you can find people lining up pretty much any weekend all over the country for different beer releases, but back then it was really novel.”

Just as traditional stores plan to observe and modify Black Friday crowd circulation stressing on-line procuring and curbside pickup, Goose Island has requested retailers to take security measures to stop any unneeded crowd gatherings in the course of the coronavirus pandemic. Some shops have already held lotteries and others could have particular processes to pre-purchase the beer and have choose instances to choose it up. (Check native retailers.)

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“We are all in this together and ask that you respect social distancing measures put in place and be patient with us and your local retailer or bottle shop,” the brewery stated in a blog post last month. “While the process of purchasing this year’s BCS lineup may be a little different, what’s in the bottle is what it’s all about … and we promise it’ll be worth it.”





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