Crown Media said its SVOD service Hallmark Movies surpassed the milestone of 1 million subscribers.
In addition, it kicked off the Movies & Mistletoe programming celebration to highlight Christmas content available on demand. Each week, the platform serves up a fresh offering of seasonal movies from Crown Media’s library of holiday programming, with over 80 films debuting throughout the season. The service also will launch Season Seven of Hallmark Channel’s original scripted series, When Calls the Heart.
Also, new to the list of distribution partners is YouTube TV, which launched Hallmark Movies Now as an add-on option for USD 5.99 a month, following a 7-day free trial.
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