Life Insurance Corporation of India (LIC) has introduced its first digital application, ‘Ananda,’ an acronym for Atma Nirbhar Agents New Business Digital Application, for onboarding of policyholders through a paperless module with the help of the agent/ intermediary. It has a built-in paperless KYC process that uses Aadhaar-based e-authentication of the life proposed.
The app was unveiled by M. R. Kumar, Chairman, LIC through video conferencing. Mr. Kumar said that Ananda will mark a new chapter in realising the dreams of its marketing intermediaries.
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