By A Correspondent

Celebrating World Television Day, Tata Sky launched the campaign #YahaSabDekha conceptualised by Chimp&z Inc. The campaign featured an original mashup track from the internet and social media star Yashraj Mukhate.

Commenting on the campaign Anurag Kumar, Chief Communications Officer, Tata Sky said: “Television is the primary platform of content consumption in India and has been a source of joy and entertainment for the nation. This World Television Day, we celebrate the anniversary of TV- our constant companion through decades and pay tribute to the evergreen days of entertainment which every generation can relate to. For the campaign #YahaSabDekha, we have partnered with Yashraj Mukhate to deliver our thoughts in the most trendy and distinctive style that syncs well with our social media savvy audience.”

Added Angad Singh Manchanda, CEO & Co-founder of Chimp&z Inc: “The idea of collaborating with Yashraj Mukhate was in the pipeline for some time and World TV Day came as the right opportunity. #YahaSabDekha serves as a reminder to all of us that even amidst the plethora of options available for entertainment, the golden days of television remain unfazed and fresh in our memories. The song rendition is a testament to our childhood.”