In addition to the video, the campaign will include a song featuring Pleng by Smart artists, as well as fund-raising initiatives, entertainment programs, a Good Citizen Award designed to find Cambodia’s most helpful, modern citizen, and various corporate social responsibility initiatives.
The campaign song ‘Rise Together’, produced by Smart, was written and produced by DJ Chee in collaboration with Pleng artists. Smart users will be able to set this song as their Smart Tunes.
The Good Citizen Award, which is currently being finalized, calls upon Cambodians to nominate people who have made efforts to help others. Smart says this initiative aims to highlight the selflessness of ordinary Cambodians in their interactions with friends, neighbors and others in their community.
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