By A Correspondent

Spicemaker brand Badshah Masala has been given a makeover by Instagram Influencer Ruhee Dosani.

Speaking on the entertaining video and mix by Dosani, Managing Director Hemant Jhaveri said: “I enjoyed the makeover Ruhee gave to our 50-year-old jingle. It brought back so many memories and made this a new addition in the hall of fame we have in our minds. We’re glad a whole new generation is getting to discover and enjoy our legacy through Instagram and social media platforms.”

Co-founder Saurabh Pacheriwal of Gemius, the agency that manages the creative and PR mandate of Badshah Masala added: “I was sitting with my team when we saw this video and all of us had the biggest smiles on our faces. I’m certain this new mix to the jingle is going to open doors to a whole new audience for the brand. Over 2 million people have engaged with the video within a day. Such content not only brings audience together as a community but inspire conversions along with increasing the brand’s recall value.”