You would like to read
- SYAAT successfully completes event "Yoga Karo and Yoga Karao at home with family"
- Start Digital Yoga with ex-Moody's Nimish Dayalu on International Yoga Day 2020
- Fuel your health goals with the wonderful crunch of walnuts this Yoga Day
- BCI to hold consultations on resumption of courtroom hearings across country
- JKYog to observe International Yoga Day from June 20 to 26
Bengaluru (Karnataka) [India], November 20 (ANI/NewsVoir): Yoga Bar, India's leading Healthy Foods brand, announced on November 20, 2020, the launch of its latest range of Nut Butters.
A market leader in the energy bar segment, Yoga Bar, recently entered the Muesli category, and gained a considerable market share from the likes of Kelloggs.
In the last six months, Yoga Bar has focused on creating healthier snacking alternatives in the nut butter category.
The company has launched a complete range of nut butters, (including a dark chocolate peanut butter) as healthy alternatives to the regular sugar-filled bread spreads you typically see on the supermarket shelves. These nut butters are made with non-GMO, premium nuts that are slow-roasted and low ground. The entire process is done in small batches which removes the need of adding edible oils or emulsifiers and stabilizers. In keeping with the brand's ethos, all their products are clean - 100 per cent natural, free from preservatives or artificial additives and flavouring, while being high on protein fibre and micronutrients.
Yoga Bar, based out of Bangalore, was Founded in 2014 by sisters Anindita & Suhasini Sampath. The Yoga Bar journey started in the US when Suhasini was there in the middle of an exchange program at Wharton, while Anindita worked at E & Y.In the States, they had energy bars as a snack almost regularly - and when back in India, they recognized a market-gap as they'd never found any truly healthy or clean options here.
In the last 5 years, Yoga Bars has evolved into a market leader in the energy bars and muesli segment, which was launched in late 2019. Today, Yoga Bars is one of the most recognised health food brands in the country.
Yoga Bar products are available across over 8000 stores in most major cities including Delhi, Kolkata, Mumbai, Hyderabad etc. "And we plan to be present in 50k stores in the next three years," added Suhasini
The company's latest range of nut butters includes - 100 per cent Pure Peanut Butter, Dark Chocolate Peanut Butter, Dark Chocolate Almond Butter, Hazelnut Almond Butter, 100 per cent Almond Butter and 100 per cent Cashew Butter.
According to the Founders, "Yoga Bar was started to bring a shift towards healthier products, better ingredients and honest labels. India's consumption of protein is low - and for too long now, the market is inundated with products that claim to be healthy but are really not. We are here to change that."
Today, Yoga Bars is backed by VCs and institutional investors like SAIF partners and Fireside Ventures. And while they are profitable on unit economics since Day one, the path to overall profitability, the founding team says, is visible within the next year. In the long run, Yoga Bar plans to position itself as the leader in the Breakfast category with Oats and Granola as the next focus sectors.
This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)
DISCLAIMER
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
