Indian users can now converse in Hindi with Alexa on Amazon Fire TV

Amazon has introduced a couple of new features for its Fire TV which includes Hindi Support, expansion of Alexa Routines to users in India. Now Amazon Fire TV users can give commands to Alexa in the Hindi language. The users can also see the menu in Hindi on Fire TV if they select the device language as Hindi.

Amazon is rolling out Hindi language support for Fire TV users starting today. "Customers in India can now converse with Alexa in Hindi on their Fire TV devices. The experience includes Hindi interactions for Alexa on Fire TV, local knowledge & information, hundreds of skills and more in Hindi. Customers who choose Hindi as their device language will also see Fire TV rows and menus in Hindi. Hindi language support will be available starting today on all Fire TV devices in India," Amazon said in a statement.

In order to step up controls in Hindi, users can switch to Hindi through their Alexa Voice Remote by navigating to the Fire TV language settings by clicking Settings > Device Options > Device Language. First time Fire TV users can select Hindi while setting up their device right out of the box.

This new update would allow users to converse freely in Hindi with Alexa. Users can give a command in Hindi for music, knowledge, personality, smart home, timers and alarms, weather, news, local search, and more.

Another feature that Amazon has added to the Fire TV is the Alexa Routines. Alexa Routines, as the name suggests, would make it easier for the users to bundle their smart home features with Alexa. Users can set-up Routines using the Alexa app. For instance, if the users enter bedtime and give a command to Alexa saying "Alexa, time for bed," the smart assistant will turn off all the lights.

Similarly, you can tell Alexa that you are getting something for yourself to eat. Alexa will pause the content and turn on the smart lights. "Using the Alexa app, customers can set up Routines selecting actions such as powering their TV on or off, opening a specific app, playing specific content, and pausing or resuming content, in addition to other actions on their Alexa-enabled and smart home devices, such as turning on the light or changing the AC temperature," Amazon said in a statement.

Amazon had launched the Fire TV Stick alone with a slightly cheaper Fire Stick TV Lite. The new generation of Fire Stick comes with a lot of enhanced features such as full- HD streaming, HDR support and Dolby Atmos, and more. The Fire TV Stick was launched for Rs 3999 while the Fire TV Stick was launched for Rs 2999.