By A Correspondent

To celebrate the festive season, Mastercard in collaboration with Citi launched a campaign ‘Celebration To Banta Hai’ in association with Shankar Mahadevan, Rajkumar Rao and Patralekha.

Said Arjun Chowdhry, Head of Credit Cards, Payments and Unsecured Lending, Citi India: “This year, the festive season was unique for all of us. We gave our customers the opportunity to make the most of what they may have missed out on, and built optimism and hope, while driving engagement with their favourite Citi cards.”

Added Arnika Dixit – Head – Digital Sales & Marketing, Data & Client Experience, Citi India: “This festive season gave us the opportunity to get back some hope, some fun, and some moments to appreciate ourselves and our loved ones. The campaign was live across multiple platforms with some unique immersive experiences and it was exciting to bring this unique song exclusively for the festive season to our clients.”

Said Manasi Narasimhan, Vice President, Marketing & Communications, South Asia, Mastercard: “The ongoing pandemic has affected millions of lives, yet it has failed to shake the spirits of humanity. ‘Celebration to Banta Hai’ focused on the excitement for the festive season despite the challenges that the nation and the world has seen since the outbreak of Covid-19. Even though this year there have been some restrictions due to Covid-19 protocol around festive celebrations, every small opportunity is worth celebrating. This campaign is aimed to boost the confidence of people and encourage them and be part of their celebration.”