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Google redesigns the Pay app to take on Venmo and Mint

·2 min read

Google is making major changes to its Pay app to make sending money to friends easier and help people better understand their finances. The new interface will focus on your relationships rather than transactions, meaning it groups your activity by the people and businesses you’ve interacted with. You’ll also be able to use Pay to make purchases in restaurants, gas stations and parking services within the app in select cities starting today. The updated app is available to download on Android and iOS today.

In contrast to the way Venmo is currently laid out, Pay’s new home page will show your favorite friends and businesses. You can tap your partner or roommate to send a payment to them instead of having to search their name. If you’re grabbing your daily Panera order, for example, you can hit the icon for that business from the home page.

Since Pay’s launch in 2015, it now sees more than 150 million monthly users in 30 countries. “But there’s so much more we can do,” general manager for Google Pay Caesar Sengupta said. Managing our finances is too difficult for most Americans today. A new Insights section of the app can help ease that stress, Google said. This page will show all your spending and pull information from connected bank accounts, credit and debit cards. It will remind you when bills are due, alert you to large purchases (in case of suspicious activity) and show you your weekly expenditure.

This sounds a lot like finance app Mint, but since it’s a Google product, Pay also integrates a powerful search tool to surface insights. “Google Pay has a semantic understanding of the word food and it also understands places where I’ve bought food,” said director of product management Josh Woodward.

You can search for food or “gas last month” and find those specific transactions. You can even get more nitty gritty, especially if you’ve linked your cards and photos. If you took a picture of your receipt at REI, for instance, you can search for the word “tent” and Google will even scan your Photos to find that word and pull up that transaction.

With all that sensitive data saved in one spot, privacy and security are obviously important.

Google wants to help you better understand your finances and is announcing something called Plex to do that.

This story is developing, please refresh for updates.