Television advertising, which touched a five-year high due to the Indian Premier League (IPL), is expected to get slow in the November-December period, top media agencies and experts say.
The reason is the unique combination of festive-season advertising and IPL this year, resulting in companies spending heavily during the September-October months and first ten days of November to get maximum bang for the buck. Now that the IPL has concluded, experts say, that there are not enough tent-pole properties to attract eyeballs. "Television right now has Kaun Banega Crorepati, ...
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