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Online retail steals the festive limelight: Phones, appliances, apparel, FMCG sales skyrocket
Synopsis
Top corporates such as LG, Samsung, Hindustan Unilever, Apple, ITC, Reliance Retail, Aditya Birla Fashion, Arvind Fashions, Levi's and Domino's saw ecommerce sales increase significantly as consumers increasingly bought from home amid the pandemic, leading to a surge in first-time online shoppers.
KOLKATA|MUMBAI: Online retail rose to record highs during the festive season, accounting for almost 53% of smartphone sales. The share was 37-38% for televisions, 15-20% for refrigerators and washing machines, 30-40% for apparel and over 5% for fast-moving consumer goods (FMCG), even as brick and mortar stores reopened fully, several industry executives said. A year ago, ecommerce contributed 2-35% of sales in these categories. During the
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