Realme, which ranks fourth in the Indian smartphone market, said it has become the fastest brand globally to reach 50 million sales.

Of this, 30 million units were sold in India, a statement said. Realme sold 8.3 million units during this year's festive season (about 45 days) with 20 per cent growth compared to the festive season last year, it added.

"We are overwhelmed to see the adoption of realme products at such a fast pace. Realme offers the most blockbuster products which are high on features, style, and performance and is available across price segments," Realme India CEO Madhav Sheth said. According to Counterpoint Research, Realme had a 15 per cent market share in the September quarter, ranking fourth in the top 5 tally. Samsung led the charts with 24 per cent share followed by Xiaomi (23 per cent) and Vivo (16 per cent) share in the quarter under review.

India's smartphone shipments grew 9 per cent year-on-year to reach over 53 million units in the third quarter of 2020 - the highest-ever shipment in a quarter for the Indian smartphone market, as per the report.