By A Correspondent

Emperor Akbar Cardamom has released a new campaign comprising two films titled ‘Shagun of Health’. Supported with social media messages it details out the health benefits of the cardamom (elaichi), the campaign has been created by Water Communications.

Said Vandana Sethhi, Founder, Water Communications: “It is a long-term brand idea to position the brand as a perfect Shagun added to any gifts for all occasions like festivals, weddings, anniversaries, birthdays etc. After all, we humans love to express our emotions through gifting. Also, we like to offer only the best to the God, and this ‘miracle of nature’ is only and only filled with goodness and health benefits. So, must be added to our special day and every day Puja.”

Added Hemen Ruparel, CEO, Emperor Akbar Cardamom: “It’s a Diwali film, and we liked the way prominence was given to the brand without disturbing the entire festive and devout ambiance. We loved the thought of the brand becoming a Shagun, because it fits in perfectly. Cardamom is all about health; so adding Emperor Akbar Cardamom as a ‘Shagun of Health’ just makes complete sense. Despite their short duration, both films stood out for their production values. The elegance, festive atmosphere and feel-good seeped right through. The traditional music too adds a touch of festivity and devoutness at the same time. All in all, a very Diwali celebration film.”