Under the arrangement, DPJ will use Taguchi’s revolutionary digital marketing and automation system to promote its network of 700 pizza restaurants across Japan, the largest country in the Domino’s group by store count.

Taguchi Managing Director Dean Maidment said the partnership was an extension of the great work Taguchi is already doing with Domino’s in Australia and New Zealand. “It’s been a great working partnership and we are proud to extend it into Japan,” he said.

“Our appointment to DPJ is recognition that Taguchi offers a more advanced world-class digital marketing service, developed and supported right here in Australia.

“Domino’s will be using Australian-designed software and systems to automate and personalise their digital communication to market pizzas in Japan, in Japanese.”

The Taguchi software, which was recently awarded a US patent, deploys Artificial Intelligence (AI) to review multiple elements of a digital marketing campaign in real-time and adjust them to better reach customers.

Mr Maidment said Taguchi’s advanced system could seamlessly operate in the Japanese market and language, with a specialist representatives appointed to streamline operations and support.

“The advantage of the Taguchi system is that it can easily adapt to operate in most markets and languages across the globe,” he said.

“The system will allow Domino’s Japan to more easily and efficiently tailor their digital marketing communication with more personalised and relevant offers for their customers, while providing management with constant analysis and feedback.”

DPJ has rapidly expanded in recent years, growing its store footprint by 30% in the past two years, and plans to double its store footprint to 1500 stores by 2030-32.

DPJ Chief Marketing Officer, Todd Reilly said, “Our partnership with Taguchi is about delivering greater convenience and value to Domino’s customers, by enabling us to provide relevant offers at the right time to our growing number of subscribers in Japan.”

Domino’s Pizza Enterprises Chief Digital and Technology Officer, Michael Gillespie said, “As part of the Taguchi partnership extension into Japan, we will invest in new personalised alerts and notifications, which will allow our customers to save their favourite offers to their account and use them before they expire.”

When Domino's began operations as the first delivery pizza chain in Japan in 1985, there was no Japanese word for pepperoni. Since then Domino’s has led the way with its distinctive three-wheel scooters and unique products, including ‘Quatro’ pizzas, with pepperoni now one of the most popular toppings.