South Korean gaming firm PUBG will set up an Indian subsidiary, invest $100 million and launch a new India-specific game for the country's market as it prepares to revive business in its largest market in terms of users.
The company also revealed plans to provide a secure and healthy gameplay environment alongside investments to cultivate local video game, esports, entertainment, and IT industries.
With privacy and security of Indian player data being a top priority for PUBG Corporation, the company will conduct regular audits and verifications on the storage systems holding Indian users' personally identifiable information to reinforce security and ensure that their data is safely managed, the firm said in a statement.
India had banned PUBG in September as part of its efforts to remove Chinese apps in the country. Following this, PUBG had terminated its relationship with Tencent, which owned the mobile rights for the app in India and was looking at reentry. Last week, it signed Microsoft Azure as a cloud partner that would allow all its data to be hosted locally in India.
To build and foster a healthy gameplay environment, in-game content will be improved and tailored to reflect local needs. Various aspects of the game will be customized for Indian gamers, such as the game now being set in a virtual simulation training ground, new characters automatically starting clothed, and green hit effects to reflect the virtual nature of the game. More importantly, the company will include a feature that places restrictions on game time to promote healthy gameplay habits for younger players.
PUBG Corporation also announced plans to create an Indian subsidiary to enhance communications and services with players. The investment by Krafton, the South Korean parent company and PUBG Corporation will be the largest by Korean firm in India outside of the manufacturing sector.
The company also revealed plans to provide a secure and healthy gameplay environment alongside investments to cultivate local video game, esports, entertainment, and IT industries.
With privacy and security of Indian player data being a top priority for PUBG Corporation, the company will conduct regular audits and verifications on the storage systems holding Indian users' personally identifiable information to reinforce security and ensure that their data is safely managed, the firm said in a statement.
India had banned PUBG in September as part of its efforts to remove Chinese apps in the country. Following this, PUBG had terminated its relationship with Tencent, which owned the mobile rights for the app in India and was looking at reentry. Last week, it signed Microsoft Azure as a cloud partner that would allow all its data to be hosted locally in India.
To build and foster a healthy gameplay environment, in-game content will be improved and tailored to reflect local needs. Various aspects of the game will be customized for Indian gamers, such as the game now being set in a virtual simulation training ground, new characters automatically starting clothed, and green hit effects to reflect the virtual nature of the game. More importantly, the company will include a feature that places restrictions on game time to promote healthy gameplay habits for younger players.
PUBG Corporation also announced plans to create an Indian subsidiary to enhance communications and services with players. The investment by Krafton, the South Korean parent company and PUBG Corporation will be the largest by Korean firm in India outside of the manufacturing sector.