64 advertisements withdrawn for not following code: Advertising Standards Council of India

64 advertisements withdrawn for not following code: Advertising Standards Council of India
By , ET Bureau
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"COVID-19 related claims, as well as misleading education claims, continued to dominate the kind of complaints we received at ASCI during this period," said Manisha Kapoor, secretary-general of ASCI.

Agencies
NEW DELHI: The Advertising Standards Council of India (ASCI) looked into complaints against 317 advertisements during August and September of which 64 were promptly withdrawn by advertisers. Several of these ads were from social media platforms like Facebook, Instagram and Twitter, ASCI said in a statement.

"COVID-19 related claims as well as misleading education claims continued to dominate the kind of complaints we received at ASCI during this period," said Manisha Kapoor, secretary general of ASCI.

The Independent Consumer Complaints Council (CCC) of ASCI evaluated the remaining 253, of which complaints against 221 advertisements were upheld.

Of these 222 advertisements, 101 belonged to the education sector, 77 to healthcare, eight to food and beverage, seven to personal care, three to finance and investments and 25 were from other categories.

Complaints against 32 advertisements were not upheld as they were found to not be in violation of the ASCI code.

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