Sobhita Dhulipala on H&M's special festive collection: “The clothes reflect the new normal with their sophistication”

Sobhita Dhulipala, the Instagram darling, OTT screen sensation and now H&M campaign star, has worn little white dresses (of the snug and sequinned variety) only a few times. In fact, she could count them on her fingertips. But for her new role as one of the faces of H&M’s festive wear campaign ‘Brighter Than Ever’, Dhulipala slipped into one, and in true pandemic style, grounded it in the comfort of sneakers.

The last six months have seen a world of change. Most of us are still adapting to a newly configured world with changing rules and, more importantly, changing closets. While this year’s festive season is expected to be low-key, the good news is that your style doesn’t have to be. Dhulipala tells us how the latter half of the year, filled with festivities, is a glimmer of hope in times of crisis. 

There’s always anticipation around H&M’s drops. Tell us more about how the partnership came about.

H&M is loved the world over for its versatility and ability to connect with a variety of ages, moods and cultures. And this campaign is especially a draw. I love how simple yet powerful its motto ‘Brighter Than Ever’ is. The clothes reflect the new normal with their sophistication.

In these times, do some clothes appeal to you more than others?

I’m reaching for comfort and nostalgia to rejuvenate my mood. The style staples I’m relying on for this festive season are vibrant, chic and relevant. 

Your style oscillates between unconventional and traditional. How do you think the campaign is reflective of that?

This campaign is quite reflective of my current mood, which is full of hope and being more authentic. The clothes have personality and grace, they’re festive, and at the same time, let the person shine.

How would you style your favourites?

I remember having to choose between two stunning pieces. We finalised a sizzling short dress. The newness of our times calls for the courage to try what we haven’t, so I wore one. I like the versatility of H&M’s co–ord sets, bustier tops, and flowy skirts. I’d bring sneakers, retro sunglasses, bomber jackets, and red lipstick into the mix. 

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