The campaign invites audiences to take advantage of the festive season excitement to stay fit with StepSetGo’s Step.Earn.Redeem hook

StepSetGo (SSG) today released the brand campaign #SSGKeSaathChal, just in time for the festive season. The campaign is the start-up’s first marketing initiative and will be posted as well as boosted through social media channels – Instagram, Facebook, and YouTube.

Exuding the same playfulness, gusto, and motivation the brand embodies, #SSGKeSaathChal has been crafted by the StepSetGo team along with AGENCY09. The campaign features two videos and is themed around the festive season where people are at their most active. Whether it’s cleaning the house or the daily grocery run, using the hook of Step.Earn.Redeem the app encourages audiences to infuse the season with a little bit of fitness one step at a time. The app has so far enjoyed incredible organic growth, with its registered user base reaching a whopping 7 million+ in less than two years, and now looks to further amplify its reach with this campaign.

Speaking on the release of the campaign #SSGKeSaathChal, Shivjeet Ghatge, CEO and Co-founder, StepSetGo said, “It’s been almost two years that we’ve been in the market and so far our growth has been completely organic, bolstered by a truly unique concept and its virality, by the unwavering loyalty of our userbase. This year has been an exceptionally challenging time for us all and we thought it was the right time to add a little festive motivation with our first-ever brand campaign just in time for Diwali. With #SSGKeSaathChal, we wanted to add a voice to StepSetGo, heighten awareness, and create a brand image around the concept of our unique hook of – Step.Earn.Redeem. Our aim has always been to motivate and encourage individuals to make a commitment to their fitness and from there, build a fitter community; #SSGKeSaathChal is an extension of that ambition.”

Saheb Singh – Brand Strategy & Planning, AGENCY09 said, “Being the brand’s first set of ad films, we wanted to highlight one of its core offerings to the audience – the opportunity to get rewarded for something as simple as walking. Especially during the Diwali season, people of all ages are directly or indirectly exerting themselves more physically. Be it for ‘Ghar ki Safai’ or for ‘Mithai Distribution’. We play on this insight to remind them that they could reward themselves simply for walking or just by doing what they’ve been doing anyway.”