AMN
In Madhya Pradesh, the Handicrafts Development Corporation has launched a unique initiative- local4Diwali hashtag under the ‘Vocal for Local’ campaign in the festive season. The objective of this campaign is to encourage the products of local artisans to make them self-reliant.
The sale of locally produced earthen lamps, cotton and silk handloom textiles is being promoted by the Handicrafts Development Corporation under the Local4Diwali hashtag.
Managing Director of Madhya Pradesh Handicrafts Development Corporation Rajiv Sharma has stated that the Local4Diwali has been shared by the Madhya Pradesh Handicrafts Development Corporation in all social media platforms to increase sales of local products on social media. The corporation is also organizing Deepotsav Melas, a fair on Diwali in Bhopal, Gwalior, Jabalpur, Indore and Sagar. Following the COVID-19 protocol, handicrafts and weavers of the state are selling their products in these fairs.