Germ protection brand Dettol on November 10 announced its partnership with WeWork India, provider of collaborative workplace solutions. The partnership will help create a hygienic and safe workplace for the members and employees of WeWork, said a press release.
Adhering to the ‘new normal’, the partnership programme will enable and develop enhanced cleaning and sanitising protocols for all members and employees across all WeWork spaces with the use of Dettol products.
Commenting on the partnership, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia, said, “Even as the lockdown conditions get progressively eased, the Indian consumers’ concern on exposure to germs and desire for protective measures remains very high. As India’s #1 trusted brand for germ protection, Dettol is pleased to partner with WeWork for a safe return of employees to their workplaces.”
Vineet Singh, Group CMO, Embassy Group, said, “We are proud to partner with Dettol to ensure that the best and most thorough standard of safety and sanitation is maintained at our workspaces.”