By A Correspondent

Wavemaker India celebrates its third anniversary on Monday, November 9, and we speak with Ajay Gupte, CEO – South Asia, Wavemaker, on the occasion.

Gupte took charge in January 2020, and we know of the tumultuous times across the world after that. A coincidence of course. The marketing services business was badly hit given the events and advertising spends going south post that.

But in this period, Wavemaker – part of WPP’s GroupM network – has managed to reinvent itself and forge ahead, says Gupte. There is a beefing up of the top deck. Some noteworthy work. And development of analytical tools that are now adopted within Wavemaker global framework.

In a freewheeling interview with MxMIndia Founder and Editor-in-Chief Pradyuman Maheshwari, Ajay Gupte speaks on a cross-section of issues around the business, around Wavemaker, his settling back into the country, the job, Gurugram versus Mumbai, the rivalry with sibling Mindshare. And more.

Watch. Enjoy. Like.