Encourages viewers to celebrate a silent and safe Diwali with their loved ones

Tata Motors, today rolled out the ‘Silent Diwali Film’, encouraging viewers to celebrate a silent, safe, and pollution-free Diwali with their loved ones. The video aims to encourage viewers to protect the environment by opting for an electric mobility solution as a step towards building a sustainable future for India. Highlighting one of the important features of an electric car i.e. curbing noise pollution, this film draws attention to the underlying message – ‘the loudest statement will be the quietest one’.

Tata Motors has consistently catered to the evolving needs of customers for electric cars and the Nexon EV is a testament to that. Designed to offer a thrilling and connected drive experience with zero emissions and at an attractive price, the Nexon EV has created a unique benchmark in its category. To popularise the access and use of Nexon EV in India, the company recently launched a novel EV Subscription model, ideal for customers preferring ‘usership’ over ownership in the rapidly growing era of shared economy.