Hyundai Motor India has rolled out the launch commercial for its recently launched facelift of the i20.
The film has been conceptualised by Innocean and shows the features of the car while trying to position it as a premium offering. The protagonist is portrayed as an agent. While on a mission his partner calls him to be with her in less than 10 minutes. He does so by getting into his i20.
S S Kim, MD and CEO, Hyundai Motor India, said, “With the launch of the all-new i20, Hyundai has once again redefined standards in the premium hatchback segment. As a customer centric organization, we have developed the all-new i20 to offer state-of-the-art technologies and flamboyant design,bringing to life an unparalleled mobility experience for new age customers. Hyundai has packaged the all-new i20 as a future ready car that will not just become the pinnacle of this segment, but set the benchmark for automobiles in India.”