Saurabh Varma’s exit from the Publicis Groupe In December 2019 was much discussed. But what was never really debated was the great value and out-of-the-box thinking that he brought into Leo Burnett.

After 329 days of moving out from Publicis Communications, Saurabh Varma set up Wondrlab with former colleagues Vandana Verma and Rakesh Hinduja. Wondrlab is being billed as India’s largest platform-first martech firm and will have three key verticals – Content, Experience and Digital business transformation.

In a 25-odd-minute interview with MxMIndia founder and editor-in-chief Pradyuman Maheshwari, Saurabh Varma talks about the thinking behind Wondrlab and the concept of a “platform-first martech” firm. Of course he promises to reveal more in the days to come – four weeks to 18 months. Sigh.

Watch. Enjoy. Like.