Pic: PR Web
Edasi’s Evolution of Denim, the comfortable denim that brings the comfort of athleisure and yoga-wear with the latest innovation in breathability, gold and silver odour control and stretch technology, has generated over $120,000 on Kickstarter, exceeding its crowdfunding goal by nearly 10-times. The denim is now available on Indiegogo InDemand.
Over 1,000 backers have pre-ordered edasi on Kickstarter. Edasi, which means “forward” has designed the ultimate performance jeans bringing progress and change to the denim industry. Edasi combines the comfort of athleisure and yoga-wear with the latest innovation in breathability, gold and silver odour control and stretch technology.
“We look forward to continuing our momentum from Kickstarter on to Indiegogo and we would like to thank all of our backers for their amazing support,” said Omar Abu-Shaaban, founder of Edasi. “After months of people staying at home, we knew our jeans would attract a large number of men and women who were ready to ditch the sweats but not the comfort."
The Evolution of Denim features include Ecovero Sustainable fabric, bike lock loop, nine functional pockets including RFID and pen pocket, reflective night visibility, reinforced gusset, colour not fading even after over 100 washes, and elasticated waistband.
Fibre2Fashion News Desk (SV)
Edasi's Evolution of Denim, the comfortable denim that brings the comfort of athleisure and yoga-wear with the latest innovation in breathability, gold and silver odour control and stretch technology, has generated over $120,000 on Kickstarter, exceeding its crowdfunding goal by nearly 10-times. The denim is now available on Indiegogo InDemand.