(No Like Yet)
Published on : Thursday, November 5, 2020
Recently, the agencies, creative firms and entrepreneurs worldwide were invited to represent a unique and innovative brand strategy with the target of placing the diversity of Africa and its destinations in the traveler’s mind post pandemic. The toughest challenge was to showcase the main strengths of this continent, therefore developing a positive image and improving individual efforts of the countries and organizations to boost up regional sustainable growth with tourism as the main driver in terms of development.
To quote Núria Vilanova, the president and founder of the consultancy, “It is certainly very rewarding to have been chosen to take on a project as special as this. We are excited to be, in some way, ambassadors of such a spectacular region as Africa, with its infinite possibilities that often escape general knowledge. It’s time to rediscover destinations and maximize the use of innovation and digital technology for a mission as important as revitalizing tourism. This approach has guided the work of a fantastic team that has shown, once again, that by integrating talent and multi-disciplinary knowledge, it is possible to overcome the challenges of communication. At ATREVIA we feel proud and privileged to have the opportunity to contribute to the knowledge and development of such an important sector for the African continent.”
“We need solutions that restore confidence in travel to ensure that the many benefits of tourism are widely enjoyed. Africa’s potential for tourism is undeniable, as is the potential of tourism to drive inclusive development across the continent. If the restart of tourism is managed in a responsible and coordinated manner, harnessing the power of innovation, entrepreneurship and communication, this sector will be able to transform the lives of millions of people and help protect and preserve Africa’s rich cultural and natural heritage and diversity,” said UNWTO Secretary-General Zurab Pololikashvili.