The Gap's hilariously bad unity sweatshirt accidentally unites people who hate it

Not now, The Gap. 

For the love of all things holy, not now. 

Will you look at this (now-deleted) tweet calling for unity and moving forward together? The hoodie is half red and half blue to symbolize the political parties joining together — get it, get it, ahh how clever, how smart.  

Meanwhile, we're all waiting around, during a pandemic, nervous as hell for what happens next. The president of the United States is frantically making false claims in an effort to undermine the legitimacy of election results he doesn't like. 

Pardon my French, The Gap, but this is some bonkers shit, and I really don't need a hokey call for unity or a thinly veiled plea to buy your hoodies. I am definitely not alone in my feelings. Lots of people on Twitter were less than pleased with The Gap's opportunistic tweet.  

People also pointed out that even the design of the hoodie was kind of dumb. 

During the writing of this article, The Gap seemingly wizened up to the fact that people really didn't like their post. The tweet was deleted. 

But the whole thing gets at a bigger truth: Brands — our dear stupid brands — you don't have to post right now. There's no law requiring you to make some mealy mouthed, bland, aggressively nonpartisan statement. Just sit this one out and let us fret.