Thiruvananthapuram: Taking a cue from the online shopping majors like the Amazon and Flipkart, the Kudumbashree Mission will organise an online shopping festival this festive season. Titled Utsav, the festival will be held from November 4 to 19 through its online shopping portal www.kudumbashreebazaar.com.
As many as 1,020 products of 350 self-entrepreneurs will figure in the festival, that will offer several discounts on various products. Local self-government minister A C Moideen will inaugurate the festival.
“Kudumbashree has three types of markets at present — trade fairs, permanent markets and online market. To sustain business and reach out to more people in online markets, we need to continuously give publicity, which is one of the reasons behind the online shopping festival,” Kudumbashree executive director S Harikishore said, adding that Kudumbashree intends to meet a turnover of Rs 40 lakh in the two-week-long festival. The products for sale in the online festival include handicrafts, jewellery, bag, face-masks, umbrella, curry powders, chips and kitchen utensils. Kudumbashree has tied up with India Post for delivery of products to buyers.
No delivery charge will have to be paid for all those who purchase the products online during the shopping festival, and products will be delivered anywhere across the country. Discounts up to 40% will be offered on as many as 600 products. On selected products, there would be special discount from manufacturers themselves.
For those purchasing for more than Rs.1,000, there will be an additional discount of 10%. In addition, gift vouchers will also be offered proportionate to the purchase.