MPL Sports Apparel and Accessories will be the sponsors of the new kit of the Indian cricket team. MPL replaces Nike.
In a fresh contract signed with the Board of Control for Cricket in India on Monday, MPL signed a three-year deal worth Rs 120 crores. BCCI will also get a revenue share.
Sources said it was a "negotiated" deal and there was no bidding. Dream11 Sports, Puma, and Proline were the interested parties.
"MPL is focused on bringing the best gaming experience to its fans online through our app and we are extending that to the offline space through our exclusive range of merchandise including apparel and accessories," said a top source.
MPL is endorsed by Virat Kohli and the online gaming company can be seen on the shirts of several teams playing in the IPL.
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