Walmart-owned e-commerce giant Flipkart has witnessed blockbuster festive season sales, though the firm was initially concerned about pulling off the event remotely because of the pandemic. In an interview with Peerzada Abrar, its Chief Executive Officer Kalyan Krishnamurthy says the company has introduced many features, including launching in more languages, to drive sales across the country.
Edited excerpts: How has this year’s Big Billion Days (BBD) event performed compared to the past? Being an industry leader, the role that Flipkart plays is to expand the market. This ...
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