Harley Davidson partners with Hero MotoCorp to sell motorcycles in India

NEW DELHI: US-based motorcycle maker Harley-Davidson Tuesday partnered with the country’s largest two-wheeler maker Hero MotoCorp to sell and service its products in the country.

Per a distribution agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles, and sell parts, accessories and general merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India.

As part of a licensing agreement, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name.

These actions are aligned with Harley-Davidson’s business overhaul, The Rewire, and the company’s announcement in September to change its business model in India.

This arrangement is mutually beneficial for both companies and riders in India, as it brings together the iconic Harley-Davidson brand with the strong distribution network and customer service of Hero MotoCorp, said the latter in a statement.