Michael Bloomberg and Joe Biden Photograph:( WION )
Statewide ads in Texas and Ohio will run from Wednesday through November 3.
Billionaire Michael Bloomberg is planning to spend around $15 million on television advertising in Texas and Ohio during the final week of the presidential campaign to help Democratic candidate Joe Biden defeat the incumbent president, Donald Trump.
Statewide ads in Texas and Ohio will run from Wednesday through November 3.
Bloomberg previously vowed to spend up to $100 million of his personal fortune to support Biden in Florida though his super PAC, Independence USA, and other Democratic groups.
The former New York City mayor lost to Biden in a crowded field for the Democratic nomination.
Bloomberg asked his team to see polling data from multiple states and after reviewing the numbers on Monday decided to invest additional money to support Biden in Texas and Ohio, the spokesperson said by email, confirming a report in the New York Times.
Bloomberg will also increase pro-Biden advertising in Florida, fortifying a campaign that began mid-September with daily ads in 10 Florida media markets.
The Texas ads, in English and Spanish, will focus on Trump's handling of the COVID-19 pandemic, and the Ohio ads will focus on the pandemic plus the economy and Biden`s "build back better" theme, the spokesperson said.
Trump won Texas and Ohio in his 2016 election, and holding on to both states is crucial to his re-election prospects. As the second and seventh most populous states, both are prizes in the state-by-state contests that decide the presidential race.