Swinging with the music: Spotify driving critical changes in the market

In August, about 18 months after its entry in India, a Spotify listener spent an average of 97 minutes on the app, almost ten times more than any other streaming music brand

Topics
Spotify

Vanita Kohli-Khandekar  |  New Delhi 

Korean Pop, or K-Pop, is a lot like the peppy item numbers in Indian films. Not surprising, then, that India is among the top consumers of K-Pop on Spotify, one of the world’s largest audio streaming platforms.

Apart from that, listeners are spending record time on a mix of independent artistes (Raghav Meattle, Ritviz, Prateek Kuhad), languages (Hindi, Tamil, Punjabi, English et al) and lots of podcasts (The Ranveer Show, Gita for the Young and Restless etc). In August, about 18 months after its entry in India, a Spotify listener spent an average of 97 minutes on the app, almost ten ...

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, October 26 2020. 06:10 IST
RECOMMENDED FOR YOU
.